济南大学 教务处,山东 济南 250002
刘洋,济南大学教务处,研究方向为企业文化、公司并购。
纸质出版日期:2018-05-15,
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刘洋. 公司并购中的文化整合:基于HS公司的案例[J]. 济南大学学报(社会科学版), 2018,28(3):73-83.
Yang LIU. Cultural Integration in Enterprises Reorganization by Merger and Acquisition: Based on HS Company’s Case[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2018,28(3):73-83.
企业并购重组是当今世界经济发展的一大趋势,是企业做大做强的战略选择。在全球范围内,企业并购重组的成功率只有37%,在那些失败的案例中,80%以上的原因在于文化整合的失败。由此可见,文化整合是企业并购重组面临的最艰难的任务之一。HS公司是一家上市公司,自1993年上市以来,先后经历了两次重大并购重组,都未能使企业走出困境,最后均以失败而告终。从表面上看,这两次并购重组的失败是源于股权之争,但真正的原因却在于文化整合的失败。第三次重组高度重视了并购中的文化整合过程,并取得了成功。本文基于HS的成功案例,从文化整合的过程出发,系统总结了文化整合的理论与方法,创建了精神文化整合、冻结过程中的“43”模型,从一个全新的理论角度解释了文化整合对并购重组的本质意义。这些理论解释丰富和发展了企业并购理论,具有重要的理论价值和现实意义。
Enterprises reorganization by merger and acquisition is trend of modern world economic development. It is also strategic choice of enterprises to become bigger and stronger. In world-wide
success rate of enterprises reorganization by merger and acquisition is 37%. In those unsuccessful cases
80% of them failed because of failure of cultural integration. Therefore
cultural integration is one of the biggest challenges of enterprises reorganization by merger and acquisition. HS Company is a listed company. Since 1993
HS Company has gone through twice enterprises reorganizations by merger and acquisition. However
both of them failed. On the surface
these twice failures are caused by stock rights fights. The real reason is failure of cultural integration. The third enterprise reorganization by merger and acquisition pays more attention to cultural integration and finally successes. This paper based on HS Company’s case summarizes theory and methods of culture integration and create 43 model of culture integration from the process
which explains the importance of culture integration in enterprises reorganization by merger and acquisition from a new angle. These theoretical explanations enrich enterprises reorganization by merger and acquisition theory
and have theoretical and realistic significance.
并购重组文化整合文化解冻文化冻结
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