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直播带货互动性对消费者绿色品牌价值共创意愿的影响
更新时间：2025-09-24

    • 直播带货互动性对消费者绿色品牌价值共创意愿的影响

    • “In the field of live streaming sales, researchers have constructed a conceptual model of interactivity and consumer co creation willingness, revealing the mediating role of green brand self consistency and providing new ideas for enhancing consumer co creation willingness.”
    • Journal of University of Jinan(Social Science Edition)   Vol. 35, Issue 5, Pages: 124-134(2025)

    • DOI：10.20004/j.cnki.ujn.2025.05.013    

      CLC： F713.50

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  • [J]. Journal of university of jinan(social science edition), 2025, 35(5): 124-134. DOI： 10.20004/j.cnki.ujn.2025.05.013.

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