“In the era of fragmented information, short videos have become an important channel for mainstream media dissemination. A study analyzed 50 mainstream media short video accounts and found that the causes of dissemination power are complex and require multiple factors to be linked together. Research has identified seven optimal configurations, providing new ideas for mainstream media short video dissemination.”
Journal of University of Jinan(Social Science Edition)Vol. 35, Issue 5, Pages: 12-24(2025)
.DCI=0.10×ln X1+1+0.76×0.17×ln X2+1+0.37×X3+1+0.46×ln X4+1+0.14×0.11×ln X5+1+0.89×ln X6+1×100[J].Journal of University of Jinan(Social Science Edition),2025,35(05):12-24.
.DCI=0.10×ln X1+1+0.76×0.17×ln X2+1+0.37×X3+1+0.46×ln X4+1+0.14×0.11×ln X5+1+0.89×ln X6+1×100[J].Journal of University of Jinan(Social Science Edition),2025,35(05):12-24. DOI: 10.20004/j.cnki.ujn.2025.05.002.