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个性还是理性?定制模式与产品信息描述类型的匹配效应研究
更新时间:2025-07-27
    • 个性还是理性?定制模式与产品信息描述类型的匹配效应研究

      封面论文
    • “In the field of marketing, experts based on the decision dual system theory have analyzed the impact and mechanism of product information description types on the effectiveness of different customization modes through experiments, providing important practical insights for enterprise customization mode selection and effectiveness enhancement decision-making.”
    • Journal of University of Jinan(Social Science Edition)   Vol. 35, Issue 1, Pages: 90-105(2025)
    • DOI:10.20004/j.cnki.ujn.2025.01.009    

      CLC: F270

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  • [J]. Journal of university of jinan(social science edition), 2025, 35(1): 90-105. DOI: 10.20004/j.cnki.ujn.2025.01.009.

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