The core of the group company management is that

combining the management mode

the parent company uses the control point to manage and control subsidiaries

to gives full play to the synergistic effect and the mother-in-law superiority. Through expert interviews and questionnaires

using qualitative and quantitative analysis

we attempt to sort out and summarize 58 control points in group's marketing management

including marketing strategy

target market

brand management

price and channel management

and executing management

and further divided these points into the key

important and general control points

to build a parent-subsidiary company marketing management control point classification index system. The more decentralized parent company's management model is

the fewer the number of control points of concern is

the higher the degree of importance of points is

and the more power it delegates to the subsidiaries

and vice versa.