In recent years

China has implemented in the developing countries

as well as developed areas

a ‘Charming Diplomacy’strategy to create a positive international image

so that the national interests can be better achieved. The European and American think tanks

which play an important role in the government policies’ formulation

attach great importance to the implementation of China’s soft Power. The results included in their reports might influence the governmental decision- making. Based on the analysis of China’s soft Power in the reports released by the European and American think tanks

this Paper summarizes the activities carried out by China in recent years in terms of soft power enhancement

examines how the geopolitical factors affect measures adopted by China in different regions

and analyzes some of the problems pointed out in the reports.