As a key element of a nation’s soft power

culture has become an essential factor in the Comprehensive National Power contest.China

a nation rich in historical and cultural resources with a civilization of 5 000 years

has a cultural influence that pales in importance compared to its ever-growing political and economical powers.China’s cultural soft power

therefore

is in great need of enhancement.The case is especially true with China’s soft-power construction in the Arab States-for the lack of appropriate platforms and high-quality cultural products that meet the needs of the Arab audience

China is still on its way to building a proper cultural influence in this region.To achieve this

efforts should be taken to accelerate domestic cultural institutional reforms and innovations

impelling cultural industries towards larger scales and higher levels.Equally important are the organization and promotion of modern and contemporary culture;and a profound understanding of the Arab audience will help matching the cultural products provided with their needs and expectations.