SUI Min1, ZHU Kong-lai1, DONG Qi-wei1. Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path. [J]. Journal of University of Jinan(Social Science Edition) 21(5):56-59(2011)
SUI Min1, ZHU Kong-lai1, DONG Qi-wei1. Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path. [J]. Journal of University of Jinan(Social Science Edition) 21(5):56-59(2011)DOI:
Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path
摘要
当前
不同企业之间的竞争在一定程度上已经演变为企业文化的竞争
以企业文化为基础的企业软实力是企业综合实力和核心竞争力的重要组成部分。因此
现代企业应当塑造独具特色的企业文化
并不断创新和再造
从而提升自身的企业文化软实力
实现企业的长远发展。
Abstract
This article aims to explore the content and mechanism of soft power of corporate culture on the basis of the concept of corporate culture.In addition
this article also makes the future analysis of upgrading path of soft power of corporate culture in detail.Currently
the competitions between different enterprises have evolved to the ones of corporate culture in some extent.Soft power on the basis of corporate culture is the important part of comprehensive strength and core competitiveness of enterprise.Therefore
modern enterprises should create a unique culture and pay attention to the innovation and recycling continuously
so as to enhance soft power of corporate culture and make long-term developments.