In the era of intelligent media

the popularization and development of algorithm technology have become not only an important factor in the change of people’s behavior and living habits

but also a new variable in the construction of college students’ values. As a new communication paradigm

the algorithm has brought a series of challenges to the construction of college students’ value identity: the "audience standard" effect of the algorithm weakens college students’ value identity

the "panoramic prison" effect of the algorithm causes doubts in college students’ value identity

and the "network circle" effect of the algorithm intensifies blind obedience in college students’ value identity. In this regard

it is necessary to realize the regulation and domestication of algorithm technology from the perspective of value guidance

technical regulation

subject control

and rule of law to assist the whole construction process of college students’ value identity.