In the post-modern society

urban white collars are eager to seek a unique lifestyle. The appearance of internet-famous restaurants accords with the pursuit of unique food and dining experience by urban white collars: the hybridity of local cuisine

creative cooking practice and ethicizing of food endow the food with unique connotation. The creation of emotional consumption space enables consumers to gain pleasure and satisfaction in the process of dining

in addition to the unique experience. Urban white collars are also happy to make their daily life unique by going to the internet-famous restaurants as it helps them to realize themselves and create behaviors that are in line with their own logic. With the dissolution of cultural boundaries

space is created for urban white collars to express their own feelings. Moreover

it embodies their yearning for a better life.