LIU Jie, ZOU Ying. Job-seeking Cost, Individual Pursuit and Career Choice of Online Contract Workers[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2022,32(6):135-145.
LIU Jie, ZOU Ying. Job-seeking Cost, Individual Pursuit and Career Choice of Online Contract Workers[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2022,32(6):135-145.DOI:
China’s traditional quantity-led demographic dividend is gradually disappearing. It is urgent to prolong the demographic dividend by improving the quality of the labor force
for which there is a serious shortage of skilled talents. At the same time
the labor-intensive platforms represented by takeaway and express delivery services begin to gather a large number of young and middle-aged labors. On the basis of literature review
this paper integrates qualitative and quantitative research methods
selects takeaway riders and couriers in Wuhan as survey objects
and obtains 810 valid questionnaires and 1891 minutes of interview recording. It finds that low threshold of the platforms
short pre-job training and low risk in quitting create the external conditions with low job-seeking cost for workers
while high salary and flexible working style meet workers’ individual pursuit of a good career. External conditions and internal motivation together lead to the career choice of "online contract workers" .