In the process of targeted poverty alleviation

social mobilization is an effective way to promote farmers’ participation. To succeed

social mobilization must be combined with the combination of subject and object

mobilization and participation. During the period

the Government encourages the farmers to join the market by cultivating the new market main body and subsidizing the farmers’ participation

which promotes the farmers’ and the market to reach the cooperative relationship. The substantial change in the relationship between the government

the market and the farmers make the farmers have a sense of identity to the targeted poverty alleviation

so that the government and farmers can reach a " consensus ".