Jian LI. Exploration on the Authenticity Protection of Ancient Villages under Tourism Development - Taking Zhujiayu Village of Shandong Province as an Example[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2018,28(4):144-150.
Jian LI. Exploration on the Authenticity Protection of Ancient Villages under Tourism Development - Taking Zhujiayu Village of Shandong Province as an Example[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2018,28(4):144-150.DOI:
with the development of urbanization and modernization
people are eager to get rid of the noisy urban life
return to nature and experience the original traditional culture. This has prompted the ancient village tourism to rapidly grow into an important camp in the tourism market of our country. However
in the development of tourism
many ancient villages gradually lose their identities and are out of recognition. From the perspective of cultural heritage protection or tourist experience
authenticity is the most fundamental pursuit. Only by keeping the authenticity of ancient villages can the ancient villages have an endless charm and attraction. Through the analysis of the original authenticity of the Village of Zhujiayu in Shandong Province and the exploration of the protection measures
it can provide reference and inspiration for the sustainable development of the ancient village tourism in China.