Rong HU, Shiying CHEN. Social Capital, Media Use and Public Environmental Behavior[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2019,29(5):29-35.
Rong HU, Shiying CHEN. Social Capital, Media Use and Public Environmental Behavior[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2019,29(5):29-35.DOI:
this paper research on the influence of social capital and media use on public environmental behavior through multiple regression method. The research shows that social capital and media use has obvious influence on public environmental behavior. Social network and social trust of social capital have long and positive influence on public environmental behavior. Traditional media and new media have close relationship with public environmental behavior. However
traditional media are more influential than new media on public environmental behavior.