Zhang Libo, Hu Yan. On the Structural Elements of Film Market from the Perspective of Ecological Balance[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2017,27(2):124-131.
Zhang Libo, Hu Yan. On the Structural Elements of Film Market from the Perspective of Ecological Balance[J]. JOURNAL OF UNIVERSITY OF JINAN (Social Science Edition), 2017,27(2):124-131.DOI:
By analyzing the structure of film market ecosystem
we can effectively explore its structural elements such as technical means
social environment
economic factors
policies and regulations and cultural atmosphere as well as the relationship among producers
consumers
regulators and coordinators. Film market ecosystem is composed of four main factors: the policy subsidy of regulators
the producers' cross-subsidy
the content creation core competitiveness and the capital activity foam. Based on the balance model analysis of the four factors
if we can achieve the balance between different ecological factors and subjects and maintain dynamic equilibrium between them through reasonable mechanism of ecological adjustment
many problems which have been troubling film industry development can be easily solved.