In recent years

with the development of urbanization and modernization

people are eager to get rid of the noisy urban life

return to nature and experience the original traditional culture. This has prompted the ancient village tourism to rapidly grow into an important camp in the tourism market of our country. However

in the development of tourism

many ancient villages gradually lose their identities and are out of recognition. From the perspective of cultural heritage protection or tourist experience

authenticity is the most fundamental pursuit. Only by keeping the authenticity of ancient villages can the ancient villages have an endless charm and attraction. Through the analysis of the original authenticity of the Village of Zhujiayu in Shandong Province and the exploration of the protection measures

it can provide reference and inspiration for the sustainable development of the ancient village tourism in China.