With the development of modern scientific technology and improvement of productivity

the world has come into excessive production capacity age. Production decided by consumption has become worldwild tendency. With the coming of mass consumption society and rise of consumer culture

capital and technology take cities and seize territory. Consumption orientation is unsustainable from sustainability of natural resource and human spiritual value. Reestablishment of contemporary aesthetics in mass consumption society to promote humorous development of human society and nature is an important theme in contemporary aesthetics construction. Western ecological philosophy

environmental aesthetics and Chinese ecological aesthetics are response to this universal problem. Marx’s production aesthetics based on human society labor and material production provides the theory that productive labor as primary need of human is free and self-conscious activity. Marx’s production aesthetics is not only powerful weapon to criticize alienated labor in traditional monopoly capitalism but also has important ideological value in contemporary consumer culture globalization age. Marx’s philosophical thoughts have important value in reestablishment of contemporary aesthetics

especially in culture and art full of commercialization and industrialization circumstance.