Modernization has spawned and promoted the development of China's rural cultural industry

but its economy-oriented development model has also damaged the foundation for the development of rural cultural industry to a certain extent. The prosperity and development of the rural cultural industry is of great value and significance for revitalizing the rural economy

inheriting Chinese traditional culture and promoting rural modernization. However

in practice

rural modernization is often misunderstood as the modernization of the rural economy

which damages or alienates rural cultural resources in the process of industrialization. To promote the healthy and orderly development of the rural cultural industry

we need a social environment and the spirit of the times that meet the requirements of rural modernization

and at the same time

we must have sufficient human resources and modernized investment and financing mechanism to ensure it.